design culture now.

STUDENT PROJECT.

For the Design Culture Now event, I developed a branding system that balanced bold visual energy with a functional framework for communication. The goal was to create an identity that captured the spirit of a design conference—forward-looking, dynamic, and experimental—while remaining practical across posters, digital assets, and event collateral. I focused on typography as the central element, using scale, rhythm, and layering to build a strong visual voice.