geely.

campaign.

young Cannes lions competition.

For the Young Lions Competition at the Cannes Lions International Festival of Creativity in Cannes, France, we were tasked with breaking the stereotype of Chinese cars, driving awareness for Geely’s new models, and encouraging audiences to take test drives. Working as a two-person team, we collaborated equally on every aspect, from concept and idea development to design and storyboarding. With a tight 48-hour deadline, we created the full campaign together, demonstrating both creative teamwork and strategic execution.