veloche.

branding.

real organization.

For Veloce, a frozen ready meal brand, I developed the complete visual identity from the ground up. The goal was a bold, appetizing brand system that felt modern and trustworthy on a store shelf, beginning with the logo and color palette and carrying through to packaging for the full range of pies and sauces. I focused on building a cohesive identity that stayed consistent across boxes, stickers, and labels while giving each product its own clear presence.