American beauty.

rebrand.

STUDENT PROJECT.

For this project, I rebranded American Beauty, an existing restaurant in Los Angeles. The goal was to refine and modernize the identity while keeping the core elements that made the brand recognizable. I refreshed the wordmark, updated the rose icon, and created a more unified visual direction that works consistently across applications like menus, signage, and promotional materials. This project shows how a rebrand can strengthen a restaurant’s identity with small but strategic changes that respect its original character.